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#321: New! Keebler Crispy Chocolate Chip Simply Made Cookie Thins...

2/15/2016

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     It's great to finally be back at work on brandnewfoods.com, the "new food blog". Here we can pick up where we left off and continue to deliver on our promise of sharing new and/or notable foods and beverages with the world.

     As was the case this past weekend when we managed to run by the supermarket and pick up some products for our next taste panel session. After a brief period of sampling, Keebler Simply Made Crispy Chocolate Chip Cookie Thins distributed by Kellogg Sales Co. in Battle Creek, Michigan, became the product to get "three thumbs up" from the taste panel. Simply Made Cookie Thins are also available in Crispy Lemon Delight.

What we liked:
     Comments from the taste panel included "I really appreciate the serving size on these - 5 cookies per serving!", "I enjoy that these are not bogged down with a lot of preservatives.", "I really like the miniature chocolate chips.", "The crunchy texture is very pleasing - not something you find in all chocolate chip cookies.", and "These would definitely be great for an on-the-go snack or dessert.".


Trivia:

Did you know that...?
  • Keebler was founded in Philadelphia, Pennsylvania, in 1853.
  • By 1944, the Keebler Company had 16 bakery locations.
  • The "Keebler Elves" and the "Hollow Tree" were created by Leo Burnett Worldwide in a 1968 advertising campaign.
  • Keebler was acquired by its current parent company, Kellogg's, in 2001.
  • Keebler is known for other brands such as Sandies, Vienna Fingers, Fudge Shoppe, E.L. Fudge, and more. 

Ingredients:
From packaging: "Wheat flour, sugar, butter (cream, salt), semisweet chocolate (sugar, chocolate, cocoa butter, dextrose, soy lecithin, salt, vanilla extract), contains 2% or less of: molasses, vanilla extract, salt, baking soda, eggs, soy lecithin."

Note: 
For questions about ingredients and/or specific dietary concerns be sure to read product package ingredient list and/or contact manufacturer/distributor.

Allergen information:
Contains wheat, milk, soy, and egg ingredients.

Where to buy:
We found ours at a SoCal WinCo Foods location. In our area, products can also be found at Albertsons, Stater Brothers, Vons, Walmart, and Target. To search for your nearest retailer, feel free to search for Keebler products using the store directory here. 

Contact:
Call 1.877.453.5837 or visit www.keebler.com. (Be sure to like Keebler on Facebook!)
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